The Email Wars

U.S. Firms Sending More Email Abroad

Have we dried up all of our prospects in the US? Now it looks like many companies are embracing the global marketplace. Well seems timely as there are so many more people in the world than just those that live in the US. It’s about time that we look to market in other countries. And are you up to speed on the laws of each? Better find out what they are.

U.S. companies are sending more email to customers and prospects abroad, the Direct Marketing Association reported yesterday, citing data from DMA surveys. DM News reports that 87 percent of respondents said they had increased sales because of email sent to international customers and prospects last year, and nearly one-third said electronic communications had replaced traditional mail. Approximately 28 percent of respondents to a multi-channel marketing Report said they are doing business abroad.

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