The State of the Union

Jun 25 2005

Authentication and Accreditation: State of the Industry

On the eve of many new weapons from ISPs hitting the fronts, we want to share with you what you need to know about the competing factions battling for control of delivery.

Ever since SPF (define) was announced, “authentication” and “accreditation” have been big buzzwords in the e-mail marketing industry. Though not silver bullets to eliminate spam, these concepts hint at how the e-mail ecosystem is evolving to become more abuse-resistant. Today, we’ll detail some recent events that underscore the progress and level of adoption occurring with authentication and accreditation services.

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Published in E-Mail Delivery

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