The Email Wars

Email still effective to reach customers

If that above subject line did not allow you to breathe a sigh of releif, then what will? I am come on, over night email marketing is not just going to disapear, we are actually seeing most companies thinking more clearly about what they are doing, who they are talking to and what other interference is going on around the customer/client.

We are only going to see email marketers grow and learn more with this medium as we are all even more addicted it than an SF Resident on thier Crackberry.

The new Email Trend Report just released by Doubleclick shows an increase in the click-to-purchase conversion rate, which rose 24.2% (from 3.3%) to 4.1% versus Q1 2004. On the other side we face an overall trend indicating a decline in opening rates (from 38.2% in Q1 2004 to 30.2% in Q1 2005). Good news for what concerns bounce rates which were at an all time low at 8.3%.
Commenting the Report Kevin Mabley, Senior Director and General Manager of Strategic Services at DoubleClick said: “This quarter’s data demonstrate the continuing effectiveness of email for communicating with and marketing to customers”.

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http://biz.yahoo.com/prnews/050623/nyth064.html?.v=16