The Email Wars

Return Path: Bonded Sender Works

Well being a bonded sender ourselves we are a little apprehensive of this. Really it helps a little, and just with building credibility with your clients and with some ISPs. But truly when they were spamcop/bondedsender they were a hoax. You would pay an arm and a leg to be a Bonded Sender, buy IronPort servers and then the SpamCop Sheriffs still crawl up your “a$$” and do as they please.

As excited as I was to have Return Path buy them, I am also a bit mistrustful of deliverability monitoring companies that are also selling the equiptment that “makes you safe”. At least the spamcop bonded sender cartel has been broken up (at least on paper).

Return Path, the email services firm that acquired Bonded Sender a couple months ago said that using the system of guaranteeing spam policy compliance by putting up a bond that can be debited for alleged violations has been increasing mail deliverability rates by more than 20 percent. Bonded Sender users have been seeing their delivery rates exceed 95 percent, according to Return Path.