The Email Wars

In checking my gmail account today I noticed a new feature. As a default at launch, they suppressed all images, and thus tracking pixels, in the mail client. Well this is the first time I have seen a new “Always display images from this sender (insert email address here).

This isn’t a coup, but it is a great progesssion for email marketers. Think of it as a TRUSTED SENDER feature in gmail that allows an end user to always display your images, thus making the emails trackable through your ESP.

You might want to look at including a special note in your emails, using dymanic content and placeholders to insert a message to them letting them know that they can now always get your HTML emails as you intended them to be delivered.